![]() ![]() This is likely due to the fact that longer keywords imply a very specific search intent. In fact, keywords between 10-15 words in length get 2.62x more clicks than single-word terms. Using our full data set of ~4 million results, we found that the #1 result has the highest CTR (by far). The initial goal of our study was to establish CTR benchmarks. The #1 Result In Google Gets 27.6% of All Clicks I have detailed data and information of our analysis below. We found that titles with a positive sentiment improved CTR by approximately 4%. URLs that contain terms similar to a keyword have a 45% higher click-through rate compared to URLs that don’t contain a keyword.ĩ. Longer keywords tend to have a higher CTR: keywords between 10-15 words in length get 1.76x more clicks than single-word terms.Ĩ. According to our data, pages with a title tag length between 40 and 60 characters have a TK% higher CTR compared to those that are outside of that range.ħ. Title tags between 40 to 60 characters have the highest CTR. Titles that do and do not contain a question have similar CTRs.Ħ. However, moving from #10 to #9 doesn’t make a statistically significant difference.ĥ. ![]() Moving from position #3 to position #2 will usually result in a significant CTR boost. However, this depends on where you’re moving from and to. On average, moving up 1 spot in the search results will increase CTR by 2.8%. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.Ĥ. Organic CTR for positions 8-10 is virtually the same. The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.ģ. ![]() The #1 result in Google’s organic search results has an average CTR of 27.6%.Ģ. So without further ado, let’s see the results. Thanks to data provided from Semrush, we were able to get CTR data from several different Google Search Console accounts. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. We analyzed 4 million Google search results to better understand the organic click-through rate.įirst, we analyzed CTR data across 1,312,881 pages and 12,166,560 search queries. ![]()
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